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Upcoming launchLaunching September 3, 2026

Insights Pro goes live Sept 3.
Everything you'll need, in one place.

This is your single source of truth for the upcoming launch — the brief, messaging, FAQs, training, and assets. When customers start asking about Insights Pro, the answer will be on this page.

Start with the brief Past launches
Public launch day · September 3, 2026
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I'm here for…

Insights Pro product dashboard

The Brief

Here's what you need to know.

Insights Pro is the analytics layer customers have been asking us for since the day they signed up. Instead of pulling weekly CSVs and rebuilding the same dashboards in spreadsheets, your champions now get live, shareable views inside the product — the kind of view they can take straight to their own leadership without re-formatting anything.

"This is the thing they've been emailing us about for two years. We finally have an answer that isn't an apology."

It auto-provisions on May 27 for every Pro and Enterprise workspace. Starter accounts get an in-product upgrade prompt. From a positioning standpoint, this is a retention and expansion conversation — not a pricing one.

Section updated 2 hours ago

Messaging

What to say — and how to say it.

"Insights Pro is our new analytics layer that turns raw usage data into clear, visual reports your customers can share with their own leadership. It replaces the manual exports they've been cobbling together in spreadsheets. In practice, it saves the average team four hours a week — and gives your champion something they can take straight to the C-suite."

FAQs

The questions you'll get on day one.

Didn't find yours? Ask us

Training

A 12-minute walkthrough that covers the whole launch.

Assets

Everything to share, customize, or steal from.

Open-licensed for internal use. Co-branded versions on request — ping Jordan in #launch-insights-pro.

PDF

Deck

Insights Pro — Sales Deck

The customer-facing pitch. Use end-to-end or pull individual slides.

4.2 MB · Updated May 26

DOCX

Talking Points

CS Talking Points — Q2 2026

Renewal and expansion framing tailored for existing accounts.

180 KB · Updated May 25

PDF

One-Pager

Customer One-Pager

Single-page leave-behind. Co-branded version available on request.

820 KB · Updated May 24

DOCX

Email

Email Template — Upgrade Announcement

Outbound sequence for Starter accounts. Three-touch cadence.

45 KB · Updated May 22

PDF

Battle Card

Internal Battle Card

Competitive angles vs Looker, Mode, and homegrown reporting.

1.1 MB · Updated May 26

ZIP

Imagery

Product Screenshots

Eight hero shots, light and dark, ready for decks and emails.

12.4 MB · Updated May 20

Timeline

Where we are, and what's next.

  1. May 18

    Internal soft launch

    Enablement available to all customer-facing teams.

  2. May 22

    Training session #1

    Live walkthrough with Q&A — recorded and linked above.

  3. May 27

    External go-liveNow

    Auto-provisioned for all Pro accounts. In-product announcement live.

  4. May 28

    First customer commsNow

    Lifecycle email goes out at 9am PT to all eligible workspaces.

  5. Jun 03

    Press & external announcement

    Blog post, social, and partner channels go live.

  6. Jun 17

    Launch retro & feedback deadline

    Submit feedback via the form below by EOD.

Past Launches

Everything we've shipped — and how it landed.

Need to talk about a previous release? Each launch below has its own brief, messaging, and outcomes — the same format as the one above, so you can pick up where you left off.

Feb 11, 2026 Shipped

Workflow Automations 2.0

Triggers, conditions, and branching — without leaving the canvas.

Rebuilt the automations engine on a new event bus. Cut average run time by 62% and unlocked branching logic customers had been hacking together with webhooks.

Headline result

Adopted by 71% of Pro accounts in 90 days.

  • +18% trial → paid conversion
  • −42% support tickets on 'why didn't this run?'
  • 3 case studies live
Open launch brief
Nov 4, 2025 Shipped

Smart Inbox

One unified inbox for email, chat, and in-app messages.

Consolidated three disconnected message surfaces into one threaded view with shared assignment, snoozing, and SLAs. Set the table for Insights Pro by giving customers a single activity stream worth measuring.

Headline result

Now the #1 most-used surface in the product.

  • 2.4M threads handled in first quarter
  • +11 NPS from CS-led accounts
  • Foundation for Insights Pro
Open launch brief
Aug 19, 2025 Shipped

Enterprise SSO + SCIM

Okta, Azure AD, and Google Workspace — provisioning included.

Shipped SAML SSO with SCIM 2.0 provisioning, unblocking ~40 stalled enterprise deals. Tripled the size of our average new-logo Enterprise contract within two quarters.

Headline result

Unlocked $4.1M ARR in the first two quarters.

  • 40 stalled deals re-opened
  • Avg contract size 3.1×
  • SOC 2 Type II in same release
Open launch brief

Looking for something older? The full launch archive lives in #launch-archive.

Who to ping

When in doubt, ask a human.

General launch channel: #launch-insights-pro

  • PR

    Priya Raman

    Product questions · PM, Insights

    @priya
  • JW

    Jordan Wells

    Messaging & positioning · Product Marketing

    @jwells
  • AB

    Ana Beltrán

    Customer escalations · Director, CS

    @ana.b
  • MC

    Marcus Chen

    Technical / engineering · Eng Lead, Insights

    @marcus
  • HO

    Hadley Okafor

    Press / external comms · Comms

    @hadley

Got a question?

Something not covered here? Let us know.

We read every one. If it's useful, it goes into the FAQ above.